Friday 28 June 2013

Watch_Dogs WeareData

Greetings internet, I'm preparing a piece on electronic surveillance and the like and stumbled across this gem of a website recently. If you haven't yet, check it out. Watch_Dogs WeareData.

This piece of marketing, I think, is a stroke of genius on Ubisoft's part. It is equal parts awesome and creepy. The fact that Ubisoft was able to develop such a comprehensive map of public communications data, social media and the public transport systems in London, Berlin and Paris is both extremely cool and extremely terrifying at the same time. The fact that so much information is available to the public is just mind-boggling to say the least.

For more on how they created the website, check this 'The Making Of' video.

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