This piece of marketing, I think, is a stroke of genius on Ubisoft's part. It is equal parts awesome and creepy. The fact that Ubisoft was able to develop such a comprehensive map of public communications data, social media and the public transport systems in London, Berlin and Paris is both extremely cool and extremely terrifying at the same time. The fact that so much information is available to the public is just mind-boggling to say the least.
For more on how they created the website, check this 'The Making Of' video.
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